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Our story
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Our story

A small team, a few partner farms to begin with, and a simple rule: grow fewer things and grow them well.

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Hands holding a bunch of fresh beetroot
How it began

It started with one plot of land.

Roots & Co. began as a weekend stall: a few jars of honey, some seasonal vegetables and a sign that said grown without chemicals. People kept coming back, and asking where they could find more.

Today we work with partner farms across the region, pick and pack to order and check every box before it leaves. We are opening an online store so that more people can find food they can trust.

2021
Mar
First stall
A table, a few jars and a sign
We sold out of honey and spring greens in a single weekend.
2022
Sep
Market days
Our first regular market stall
Weekly stalls taught us what people really wanted, and what they did not.
2024
Jan
Partner farms
Our first ten partner farms
Moving beyond one plot let us offer more, with the same standards.
2026
Dec
Opening online
Doors open on the online store
Early members shop first, with a welcome basket on opening day.
Asha, founder

We would rather grow a hundred things people trust than a thousand they forget by next season.

Asha Rao
Founder and farm partnerships
What we believe

Four ideas behind everything we sell

Grow without chemicals

Healthy soil and no synthetic pesticides, season after season.

Our promises

Harvest at its best

Picked ripe, packed fresh and delivered within days.

Our promises

Waste less

Imperfect produce becomes jams and soups; packaging is reused or recycled.

Our promises

Treat people fairly

Fair prices for farmers, honest prices for customers.

Our promises
A parcel wrapped in paper and twine

Roots & Co.

Come along for the opening

Join the early list and we will tell you the day the doors open, with a small welcome basket for early members.

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